Company completed successful transition from capital sales to recurring revenue model

Achieved U.S. FDA 510k and CE Mark clearances for Viveve 2.0

Expanded international distribution partnership in Middle East

Company to host conference call at 4:30 pm ET today

ENGLEWOOD, CO / ACCESSWIRE / August 8, 2019 / Viveve Medical, Inc. (NASDAQ:VIVE), a medical technology company focused on women's intimate health, today reported financial results for the second quarter ended June 30, 2019. The company will provide a corporate update on its scheduled conference call at 4:30 pm ET today.

"In the second quarter of 2019 Viveve underwent a major commercial transformation. Most importantly, we executed the transition from a capital sales model to a recurring revenue model in the U.S. This change was initiated in June and quickly showed positive traction, including a significant increase in physician adoption rates and the potential for improved profitability based on lower selling costs. June set a company record for monthly productivity rates per rep and this momentum has continued into July and August," said Scott Durbin, chief executive officer of Viveve.

U.S. Recurring Revenue Model

The shift to a recurring revenue model, to support sales of Viveve's cryogen-cooled monopolar radiofrequency (CMRF) technology platform and related consumables in the U.S., was undertaken to drive faster adoption by healthcare providers. The new pricing model is designed to lower hurdles to adoption and reduce the selling time required for each unit placed.

Introduction of the monthly rental revenue model will result in reduced revenue on a per-unit basis in the near-term, which is projected to be offset by higher unit placements and improved revenue performance as early as 2020. The program offers the potential for improved profitability based on multiple factors including greater long-term revenue per customer, lower selling costs per unit placed, improved revenue from consumable sales, and more predictable quarterly and annual sales growth.

To support this new model, Viveve also introduced an expanded suite of customer services, including: a dedicated customer care team, a comprehensive new training program called Viveve University, and campaigns to build awareness of prevalent women's intimate health conditions.

Sale of Viveve products outside of the U.S. will continue to be supported by the company's current distributors without significant change to the international business model.

Recent Business Highlights

Received U.S. Food and Drug Administration (FDA) 510(k) and CE mark clearances for its next generation Viveve 2.0 CMRF system and consumable treatment tips. The significant reduction in manufacturing costs for both the 2.0 system and treatment tips is projected to have a positive impact on overall gross margins beginning in late 2019; and,

Expanded Viveve's commercial footprint in the Middle East through a new distribution partnership with Dansys Group, LLC and their large established customer base of gynecology practices and hospitals.

Q2 2019 Financial Results

Revenue for the quarter ended June 30, 2019 totaled $1.1 million compared to revenue of $5.5 million for the same period in 2018. The decrease in revenue was primarily due to the lower sales volumes and the transition of the company's commercial model to a rental program. Sales in the second quarter of 2019 included four Viveve Systems and approximately 2,200 disposable treatment tips sold globally. Under the company's new recurring revenue model, which was launched in the U. S. in June 2019, the company placed 24 Viveve Systems. Rental revenue on these leases will be recognized on a straight-line basis over the term of the lease. No rental revenue was recognized in the second quarter 2019. Rental revenue will start to be recognized in July 2019 upon system installation and training. As of June 30, 2019, the company had a global installed base of 774 Viveve Systems.

Gross profit for the second quarter of 2019 was $111,000, or 11% of revenue, compared to gross profit of $2.8 million, or 51% of revenue, for the same period in 2018.

Total operating expenses for the second quarter of 2019 were $8.4 million, down from $13.1 million for the same period in 2018, mainly as a result of cost reduction efforts associated with the strategic organizational realignment implemented in January 2019.

Net loss for the second quarter of 2019 was $9.7 million, or ($0.21) per share, compared to a net loss of $11.5 million, or ($0.37) per share, for the same period in 2018.

Cash and cash equivalents were $9.5 million as of June 30, 2019, compared to $17.8 million as of March 31, 2019.

Conference Call Information

The company will host a conference call at 4:30 pm ET today. The conference call may be accessed by dialing 1-833-255-2833 (domestic) or 1-412-902-6728 (international) or via live webcast at https://services.choruscall.com/links/vive190808.html. Participants may also pre-register for the conference call at http://dpregister.com/10133641.

A recording of the webcast will be posted on the company's investor relations website following the call at ir.viveve.com and will be available online for 90 days.

About Viveve

Viveve Medical, Inc. is a medical technology company focused on women's intimate health. Viveve is committed to advancing new solutions to improve women's overall well-being and quality of life. The internationally patented Viveve® System incorporates cryogen-cooled monopolar radiofrequency (CMRF) technology to uniformly deliver volumetric heating while gently cooling surface tissue to generate neocollagenesis in a single in-office session.

International regulatory approvals and clearances have been received for vaginal laxity and/or improvement in sexual function indications in over 50 countries. Viveve is conducting VIVEVE II, a multicenter, randomized, double-blind, sham-controlled clinical trial to assess improvement of sexual function in women following vaginal childbirth. Completion of full 250 subject enrollment was announced in early March 2019. If successful, VIVEVE II results could support a marketing application for a new U.S. commercial indication. Currently, in the United States, the Viveve® System is cleared by the FDA for use in general surgical procedures for electrocoagulation and hemostasis.

For more information visit Viveve's website at www.viveve.com.

Safe Harbor Statement

All statements in this press release that are not based on historical fact are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. While management has based any forward-looking statements included in this press release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of our control, which could cause actual results to materially differ from such statements. Such risks, uncertainties and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing or pursue strategic alternatives, our ability to obtain approval or clearance for sale of our medical device for all indications sought, competition, general economic conditions and other factors that are detailed in our periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements to reflect events or circumstances that subsequently occur or of which we hereafter become aware, unless required by law.