Brand Story
26 Jan 2023, 05:43 GMT+10
According to recent studies, social media has had a negative impact on human interaction and has contributed to feelings of anxiety and depression. In fact, 49% of Americans are not happy with the amount of friends they have, and 61% are in a 'friendship recession' and feeling lonely. The pandemic has also erased entire categories of friendships, leaving many people without the support and connection they need. The consequences of loneliness and social isolation can be severe, with 47% of Americans reporting having had suicidal thoughts due to a lack of friends.
'We believe there is a huge gap in the market for creating friendships and joining a community. Our innovative platform is the solution to this obvious problem,' said Jason Sherman, CEO of Spinnr. 'Our forward-thinking platform is designed to promote healthy and balanced use of technology and foster genuine human connections. We are dedicated to helping people build and maintain meaningful friendships, regardless of the challenges presented by the pandemic or other factors.'
After a successful beta launch in the fall of 2022, the data showed that they have a wide range of target users, including city transplants, activity partners, introverts with hobbies, married couples, single parents, roommates, musicians, sports enthusiasts, entrepreneurs seeking a cofounder, and even singles who are exhausted from using dating apps and are only looking for friends. The platform is also committed to being inclusive and welcoming to the LGBTQ community and all genders.
With a friendship recession caused by the pandemic forcing roughly 61% of Americans to feel isolated and lonely, Spinnr aims to change the way people form authentic connections. One of the main differentiators where Spinnr excels in doing this, is by being entirely built around video technology. Members can create video profiles to showcase their personalities and their interests, send intro videos to make a strong first impression, and send video and audio messages, or photos and text to chat with with friends and potential connections. This video first approach changes the way people connect and communicate, with no room for fake profiles, scams, or catfishing.
In terms of business model, Spinnr currently offers in-app purchases for a limited amount of unlockable features, and is primed to release premium upgrades, and brand placements in the near future. The company has a strong and diverse team with years of experience across technical, marketing, and business areas, and its go-to-market strategy includes a beta launch, university promotion, and a solid plan to reach critical mass and earn revenue.
But that's not all - Spinnr has recently added a new feature to Spinnr: an AI chat friend. This feature allows users to have real-time conversations with a virtual chat buddy, providing a safe and supportive space for people to connect and chat about their interests and hobbies, as well as a way to learn about pretty much any topic. 'We are excited to introduce this advanced feature to our platform,' said Sherman. 'We believe it will provide a fun layer of interactivity, engagement, and connection for our users, and we can't wait to see how it is embraced.'
With 32% of people on social media showing signs of depression, Sherman and his team are confident that Spinnr will be a game-changer in the video and friendship-building space, and help people combat isolation and loneliness. 'We believe we have created a unique and differentiated platform that has the potential to revolutionize the way people connect and build friendships in the digital age,' said Kristin LaSalle, CMO of Spinnr. 'With our focus on shared interests, hobbies, and meaningful connections, we are confident that Spinnr will become a go-to destination for people looking to build and maintain friendships in a healthy and balanced way.'
For more information about Spinnr and to sign up for the platform on iPhone or Android, visit https://Spinnr.app
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